Why Branding Matters?

Stand Out in the Crowd!

Your brand is a fundamental aspect of your marketing strategy, and one you do not want to be without. A strong brand stands out in a densely crowded marketplace.

People fall in love with brands, trust them and believe in their excellence. How a brand is perceived affects its success. As an innovative design and marketing agency, we can help bring your brand to life to attract your target audience, generate brand loyalty and in turn, generate a fantastic ROI.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

From designing a small logo, right through to creating all aspects of branding that represents your business , we are your partner! We can present you with your own brand guidlines, so you can utilise your brand effectively throughout your business.

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Our Logo Design Process

Our comprehensive logo / brand design strategy ensures a perfectly crafted logo for your business.

Discovery

The branding process begins with a meeting of the key stakeholders, to research the brand and everything around it to get the feel for how it impact you and/or your business. You may have some ideas and thoughts already formulated.

This includes brainstorming the taglines to communicate your message and develop colour palettes for your brand.

Loggcity Digital Web App, Web Design, mobile app, logo project discovery-mind-map

Sketches

Once we’ve gathered all the information required and have the visual concept ideas running through our mind, we take the themes we identified during the discovery phase and pencil the design ideas and concepts on paper.

You’ll be included each step of the way as we sketch and bounce ideas off one another to leverage an entire worth of creative energy

Loggcity Digital Web App, Web Design, mobile app, logo project man-sketching

Digitization

With the discovery and sketch as our guide, we craft a scalable vector artwork on a large canvas ensuring every meticulous detail has been covered. We know there is nothing more beautiful than a flawless representation of your thought. For some, it’s all about creating “eye popping” and highly visual; while for others, it’s more important to communicate trust and credibility. So we tailor the final touch to match the specifics of each assignment

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Final Logo

Once design is approved, we then forward all the files in various specified formats for use in printing, web design and signage. We’ll also specify the font type and the specific PMS colors wherever required and/or necessary for future reference.

At this point you are good to go. You will have all the basics you need for a brilliant brand.

Loggcity Digital Web App, Web Design, mobile app, logo product launch