Increase Your ROI by Email Marketing

Email Marketing Campaign

Is email marketing dead? Absolutely not! As a matter of fact, it is recognised as one of the most effective methods of digital marketing. Based on current marketing stats, it is predicted that email use worldwide will top 3 billion users by 2020. This is significant, as it means your target audience using email is waiting to hear all about your business and/or product.

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

Email System

Some of our clients prefer to take ownership of their email marketing and we support them to do this by supplying a white labelled system that is based on a UK server. This offers more flexibility, reliability and is less restrictive. If necessary, we offer extra support, email templates and training, so that our clients can utilise our system.

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Our Process

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Consultation

We meet with you to actualise the following:

  • Learn about your campaign objective
  • Identify how your ads objective drives your campaign effectively
  • Choose the right platform for PPC ads like Google, Yahoo, Bing and Social Media channels like Facebook, Instagram, Twitter and SnapChat

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Strategy

We help create list of core keywords, refine and expand them for low cost and high relevance while negative keywords – high cost, least relevance under-performing are remove. Identify Ad targeting for most relevant audience.

We examine the credibility of your landing page to your campaign goal. Sometimes it is best to start off with a landing page instead of trying to optimise your homepage which might have multiple goals and target many different audience.

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Create

We handle every aspect of your campaign to meet your goal. If there is anything we think might help your campaign, we’ll implement it:

  • Create account on your chosen platform and set it up to match your goals.
  • Write a copy of your ad text to target correct audience and manage your keyword bids.
  • Enhance your ads with ad extension, geo-targeting and remarketing the list creation

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Reporting

We can install and integrate all the tools into your website including Google Analytics, Visual Website Optimise, Call Tracking and more. We perform regular status update on your campaign and help you identify the path leads take from click conversion and:

  • the lifetime value of your campaigns
  • future strategies worth pursuing based on data trends

Review

By continually monitoring your campaign we are able to:

  • make budget recommendations
  • identify new targeting criteria
  • evaluate new ad channels
  • and test new campaign based in previous successes

Case Studies

Whitehorse

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